Google: Google Pay
Agency: Arts & Letters | Role: Creative Development
Google Pay enhances your financial experience with straightforward and useful tools, making them accessible to all. Our campaign for the redesigned app demonstrated the numerous ways it facilitates easy and secure payments and money management. It's designed to turn both grand aspirations and everyday moments into achievable realities. The relaunch was marked by a series of engaging videos and a fresh design system, prominently featured across New York City's transit stations. This strategic move led to Google Pay ascending to the top of the app store charts.
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