TD Ameritrade: More to thinkorswim®
Agency: Havas NY | Role: Creative Director | Animation: Mayda | Feral Child
Faced with the challenge of showcasing the versatility of TD Ameritrade's 'thinkorswim' platform, we set out to create an animated spot that would resonate with a diverse range of traders. The problem was clear: How do we effectively communicate that thinkorswim is the perfect platform for everyone, from beginners to experienced traders? To solve this, we collaborated with the expert animators at Feral Child and the accomplished director Carl Addy from Mayda Co. Our solution was a modern, friendly, and approachable animated spot that vividly captured the diverse trader profiles thinkorswim caters to. This fun, relatable animation not only illustrated the platform's user-friendliness but also its capability to meet the needs of traders at any level of experience. The result was a compelling visual narrative that successfully conveyed thinkorswim’s inclusivity and versatility, perfectly aligning with the client's brief.
Character Exploration
